In the bid to win the City of Culture, the people of Coventry chose to embrace the multicultural. and diverse aspects of their city, shining a light on the arts and appreciating the talent that lies within a city that had always been classed as the underdog. The City of Culture is a programme inspired by the European Capital of Culture which brought successes to 2008’s victor, Liverpool. The ultimate aim of The City of Culture is to encourage cities to celebrate the creativi